Resume

Adamo – Vista, CA

Marketing Director  | July 2023 – Nov 2024

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• Drove growth across four distinctive brands by designing and executing tech-savvy print and digital campaigns, boosting lead conversions by 4x.

• Led a comprehensive corporate rebrand, developing cohesive brand guidelines and delivering a company-wide brand launch package that unified messaging and visual identity across national offices.

• Streamlined production workflows through the reconfiguration of CRM and project management software and the implementation of new departmental SOPs, achieving a 30% increase in organization and efficiency.

• Partnered closely with C-Suite and department leaders to ensure marketing strategies aligned seamlessly with broader business goals.

• Directed cross-functional teams and managed external vendors to deliver high-quality projects on time, on budget, and on brand.

• Championed sales enablement and lead generation strategies, resulting in measurable pipeline growth and enhanced revenue opportunities.

• Supported the RFP/RFQ submission process, ensuring timely and compelling responses that align with client needs and company capabilities.​

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B-Hive Creative – Encinitas, CA

Owner & Marketing Consultant | Jan 2013 – July 2023

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• Self-driven entrepreneur who successfully managed all aspects of a creative consultancy, helping clients transform their brands with cohesive marketing strategies spanning logo design, web development, and event coordination.

• Leveraged a wide skill set and adaptability to juggle multiple projects and deadlines across diverse industries, consistently delivering high-quality results.

• Created production-ready assets for digital and print, including packaging, email campaigns, and social media, tailored to meet unique client needs and objectives.

• Consult with clients to effectively communicate and amplify their brand story, transforming their ability to effectively market and sell their products and services.

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Ampersand Skin– Greensboro, NC (Remote)
Creative Director (Contract) | Apr 2018 – Mar 2021

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• Played a pivotal role in the startup and launch of the brand by developing a comprehensive go-to-market strategy and cohesive brand identity, resulting in features in major publications like Marie Claire, Allure and Forbes.

• Designed marketing materials across digital and print, including award-winning trade show experiences that elevated brand presence.

• Reported campaign performance and analytics to the Board of Directors, ensuring data-driven decision-making and continued growth during critical early stages.

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In-Flight Media Associates, Inc. – Carlsbad, CA
Associate Producer & Production Manager | Feb 2009 – Jun 2012

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• Brokered deals with major airlines and secured premium media placements, driving significant revenue growth for global and national brands.

• Executed unique campaigns and produced in-flight content that engaged over 1M global passengers daily, all within a rigorous 30-day production cycle and under aggressive timelines.

• Managed client relationships from onboarding to campaign execution, leveraging creative problem solving and organizational skills to overcome challenges and deliver customized, high-impact solutions.